Large supermarkets
Bring your assortment online and organise order processing, picking and delivery.
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CityGO / Online supermarket
Launch online sales for your supermarket
A customer app, CRM, warehouse tools and a courier app in one system. Under your own brand or within CityGO.
CityGO is a DreamCode solution for established supermarkets ready to sell online. We help configure the system and train your staff.
Your supermarket’s team handles order picking and delivery.
Online supermarket
A unified ecosystem with built-in accounting
01 / Who it is for
For supermarkets ready to grow online sales
CityGO is for established grocery businesses that need tools to accept orders and organise their team’s work.
Regional supermarket chains
Launch online sales under a brand your customers already know. We agree store workflows and any required integrations separately.
Stores already offering delivery
Move orders from phone calls and messages into a connected workflow with CRM and staff apps.
What your store needs to prepare
- A prepared assortment and up-to-date prices.
- Staff to process and pick orders.
- Your own delivery team.
- A person responsible for launching and promoting online sales.
02 / Opportunities to grow
What online grocery sales can bring to your business
Online sales open up new ways to expand your assortment, offer additional services and stay connected with customers.
Add food from your own kitchen
Sushi, pizza, chicken dishes, grilled meat and other meals from your kitchen can become another ordering category. Offer weekly groceries and a ready-made dinner in a familiar app.
Develop your pharmacy offering
If you own a pharmacy, we can discuss adding it as a separate business line with its own catalogue and order handling process.
Bring other retail categories online
Home goods, flowers, pet supplies and other categories you want to sell online. We agree how to present each new business line and connect it with your team’s workflow.
Strengthen your local presence
Develop the brand your customers know and serve shoppers within your delivery area. A wider selection and convenient ordering give customers more reasons to return.
Get to know your customers better
Use customer and order information in the CRM to recognise regular shoppers, understand their preferences and guide your communication. Build a foundation for more relevant offers and lasting relationships.
New business lines are added after agreeing the assortment, workflows and required customisation. During the demo, we will discuss which options fit your business.
03 / Inside CityGO
Four modules. One system.
Customers, operators, warehouse staff and couriers use connected applications. Everyone has the tools for their part of the journey, from placing an order to delivery.
01 / For your customers
Customer app
iOS and AndroidYour supermarket on your customer’s phone. Customers choose groceries from the catalogue and place an order for your team to process and pick.
- Catalogue, categories and product search
- Offers, new arrivals and favourites
- Cart, orders and messages
02 / For managers and operators
CRM — the management centre
Web applicationA workspace for running your supermarket. Staff view orders and their statuses, hand them over for picking and delivery, while managers work with store data.
- Orders from arrival to completion
- Customers, assortment and marketing
- Warehouse, purchasing, accounting and reports
03 / For your couriers
Courier app
Mobile applicationDelivery details at your fingertips. Couriers work with orders on their route and update their progress. Your supermarket’s own team handles delivery.
- Orders and addresses on the route
- Statuses and completed delivery history
- Work shift and courier report
04 / For warehouse staff and pickers
Mobile warehouse CRM
Mobile applicationHandle warehouse operations on a phone, right beside the goods. Staff receive deliveries, assign batches to storage locations and pick orders using the phone’s camera.
- Scan items when receiving deliveries
- Batch placement and order picking
- Stocktaking and work results
04 / Two launch options
Your own brand or the CityGO audience
Choose where customers place their orders. In both options, your team manages the assortment and fulfils orders.
01 / Your own app
Your brand on your customer’s phone
An app with your supermarket’s name, logo and visual identity. A familiar store with a new way to shop.
- Customers recognise the brand they already know.
- The app is dedicated to your store and assortment.
- Promote it to your customers in store, on social media and through advertising.
We agree the app’s scope, customisation and launch schedule individually.
Discuss a branded app02 / Your store on CityGO
More ways for people to discover you
Your store becomes part of CityGO. Someone who opens the app for another service can also discover your supermarket.
- A presence in an app with multiple use cases.
- An opportunity to reach users of other CityGO services.
- Customers do not need a separate supermarket app.
CityGO plans to add ticket purchases, car wash bookings and other services. Opportunities to reach customers will grow as these services and their audiences develop.
Join CityGO05 / Capabilities
From choosing groceries to the customer’s door
Customer and staff tools work together. Each team handles its part of the order.
Catalogue and checkout
Customers choose products, add them to a cart and place an order in the app or web storefront.
Order management and CRM
Staff process orders in a shared workspace and manage fulfilment.
Warehouse operations
Stock management tools help the team work with goods and track their movement.
Order picking
Your supermarket’s pickers receive orders and prepare the groceries for the courier.
Courier tools
Your couriers use a dedicated app. Delivery statuses help track fulfilment.
Built-in accounting
Documents, payments, supplier settlements and outstanding balances in a shared workspace.
06 / Online sales
Let customers choose how to shop with you
Customers can visit your store or order groceries from home. An online channel helps your supermarket serve both needs, including people who prefer delivery today.
07 / How it works
One system. Your team.
- 01
Customer
Chooses products and places an order
- 02
Operator
Processes the order in the system
- 03
Picker
Picks and prepares the groceries
- 04
Courier
Delivers the order to the customer
DreamCode
- Provides and configures the system for your chosen format.
- Helps organise staff workflows in the system.
- Agrees any customisation and ongoing support.
Your supermarket
- Manages the assortment and prices.
- Accepts and picks orders with its own staff.
- Delivers groceries using its own couriers.
08 / Getting started
Let’s start with your store
We discuss your current processes, catalogue and team, then agree the solution’s scope, schedule and launch terms.
- 01
Discuss
The launch format, store needs and team processes.
- 02
Configure
The catalogue and tools for processing, picking and delivering orders.
- 03
Train
Operators, pickers and couriers to use the system.
- 04
Launch
Check the order journey and start accepting orders.
09 / Our approach
Why choose us?
Practical online retail experience, connected tools and direct access to the development team.
A system for supermarket operations
CityGO brings together the customer app, order management, warehouse, purchasing, picking, delivery and financial accounting. Its components were built to work together, connecting customer actions with store operations.
Core tools are already built in
CRM, warehouse operations, accounting, financial analytics and tools for your own delivery team are brought together in one platform. Connected core processes make it easier to organise your team’s work.
Four years of practice in a real online supermarket
The platform was built around an operating online supermarket and developed in real working conditions for four years before being offered to a wider market. Its capabilities were shaped by the daily needs of customers, operators, warehouse staff and couriers.
A platform that grows with your business
CityGO evolves with your company’s needs. As your business expands, we can adapt workflows, add capabilities and connect new business lines. We agree development priorities and scope with your team.
10 / The team behind the system
DreamCode — from setup to ongoing support
We built CityGO, connecting customer apps with staff tools. You discuss your launch directly with the team that creates and develops the system.
We configure the solution for your supermarket’s workflows and help train your team. We agree customisation and ongoing support terms before launch.
See how CityGO fits your supermarket
In a demo, we will show the order journey from the customer app to picking and delivery. We will discuss your store, the right launch format and next steps.
Message us on WhatsApp to arrange a demo or discuss your launch.